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Space Pro > > Association > > Monter an Exposure
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To assemble an Exposure |
The field of possible as regards exposure is
vast and eclectic. However of the expo photographs realized
following a humane exchange with the expo on a broad topic of
topicality, while passing by the presentation of works of a young
artist of your knowledge, the same councils and the same rules apply. |
An exposure, a topic |
That it is the fruit of an artistic work or that it
chooses a more didactic position, any exposure must be compelled with
a federator topic. Not a consensual topic but a topic binding
each exposed object.
When the exposure is clearly with documentary goal (equitable
trade, for example), several alternatives are offered to you:
The artistic solution: gather works which have an
educational side makes it possible not to be closed with the public
ones which could be indifferent, even reticent with the topic
approached. The teaching solution: when the subject is
complex and that you solely do not wish to sensitize with a question
but also to bring elements of debate and reflexion, better is worth to
choose this solution. It is the good old man panel (60x80 cm at
least, so as to allow a simultaneous reading by several people) the
"artistico-teaching" solution: by mixing the two options, you
cumulate all the advantages. You can thus sensitize the neophyte
by educating the curious one so that it discusses with the scholar!
To obtain a favorable echo of the public, institutions and
media, try to bring closer your exposure a demonstration of greater
width.
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An exposure, a place |
| For your exposure, you lean on the city. Of course
you have at your disposal the traditional showrooms, the galleries,
etc. Contact the cultural services of the town hall. It is
necessary however to be caught there in advance to have possibly
access, in more of the loan of a room, with facilities of
communication (leaflets, posters, article in the municipal magazine)
or with supports (material of expo) For as much, do not forget the
particular places: certain coffees, bars, cinemas of district
can on the occasion lend their walls to you like spaces exposure.
Caution! Quite as important as the place and with E
especially not to neglect: fitting and the assembly of the
exposure. Think upstream of the system of hangs and thus avoid
having to transform you into sandwich man during all the exposure
time. Several systems exist (eyelets, ogee mouldings, velcro,
bugs or paste with fixed). Take care to approach this point with
the owner of the space which you will borrow. If the exposure
would take place in outside, you ensure that it can resist the bad
weather. If you plan to accompany the visit by a little music,
ensure - you of the presence of electrical connectors in the part.
The ideal place must answer several criteria: it must
sufficiently large, be protected (to take guard with the value of your
exposure) and to be easily accessible to the public. Finally
more technical and more complicated, lighting. Some well
arranged lights can bring relief to the exposure. Carry out
several tests: lighting can radically transform perception,
according to its intensity, its heat, its direction and its color.
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An exposure, an insurance |
| It is obligatory to subscribe an insurance civil
liability and damage covering the property damages caused to the room,
damage of the goods and disasters caused with the people. At the
latest these insurances must be subscribed the day of the
demonstration. But it is wise to think of it before:
hirers out of rooms or materials have the right to claim the
certificate at the time of the signature of the leasing agreement.
As regards insurance of the exposures, the tariffs applied
generally hold account not only of the exposed value but also of the
duration of the demonstration. You must estimate the value of
your exposure to prevent a possible disaster: preciously keep
all the invoices (framing, impression, development of photographs,
material various) in order to be able to justify at the appropriate
time in front of your insurer of the exact financial extent of the
damage.
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An exposure, a communication |
Carefully prepare your tools of communication, posters
and leaflets, which will announce your demonstration. Envisage
which will be these documents, their cost, with which moment to
diffuse them, where and by qui.(voir Prospectus and Affiches) Pensez
of the media of proximity: local newspapers, magazines student,
radio, fanzines, institutional publications and Web sites.
Especially do not forget to leave flyers with the entry of your
space of exposure. There are strong chances so that you cannot
ensure a continuous presence. Thus think of the visitors
interested by what you give him to see: perhaps it will need
more than information or envies to meet you and to subsidize you.
Move crowd. The majority of the expos have a large defect:
they are too fixed. Admittedly there are artifices to give
life to your exposure, but nothing is worth a little animation.
Most traditional and impossible to circumvent remainder
varnishing. It is opened with all and is an occasion to polish
your relations with your partners and the media in their sending
invitation cards accompanied by the file of the project or of a simple
letter of reference. Who says varnishing, known as cocktail.
Do not hesitate to canvass the large distributors, often very
interested by the young target that an associative event can offer to
them. Possibly a contract will be able to have signed with a
mark which will place at your disposal an organizer charged to
distribute its products. Do not underestimate time that it is
necessary to conclude such a partnership and present with a true sales
leaflet. Another traditional: the meeting with the
artists. Take care of well developing the type of intervention
which you wish, privileging a dialogue with the public rather than a
lecture on its ideas. If you yield with the tradition of the
gold book, of the extracts could be useful for your later
communication. To put on line the left messages could also cause
some of other.
A Master word: animation. Also show originality:
a happening or a performance, a conference or a debate, a
projection or a showcase... Create the event around your
demonstration, seek to set up interactive animations. The
purpose of all these animations are to liquefy the exposure and will
make it possible to make speak about your work. By punctuating
your exposure of several moment of animations, you will allow him to
maintain certain will have évènementielle.
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